Strategies & Tactics

Once your smokefree air campaign has achieved some momentum, opposition groups will seek to distort the issue from one of public health to anything but public health. If they are forced to talk about health, they will dispute the science of secondhand smoke.

This section contains information about strategies and tactics to anticipate. They are not new ideas and they are not local ideas. They were created by the tobacco industry for the purpose of undermining smokefree air laws. It is crucial that your coalition educate policymakers, the media, and the public about these diversions because the opposition will be actively promoting them.

See our document What to Expect from the Tobacco Industry for specific detail on each of the strategies and tactics listed in this section, or contact us for additional information.